Social Media for Scientists

By now, Instagram, X or LinkedIn are no longer new. Also, for scientists, social media platforms have become an integral networking tool to connect globally, exchange research ideas and advance careers. But, what's a proper way for scientists to use these platforms? Shall scientists talk to the public directly through social media? And, if so, how?

In this online workshop, you will better understand the current state of digital science communication. You will learn how scientists can integrate social media into their activities — in a helpful and productive way. The workshop advocates a reflected media usage that keeps a close eye on how and when it is recommended for you to go online.

General information

Content

Course flow

Target audience

PhD students of the Llife Science Zurich Graduate School

Goals

In this workshop you will …
• Find professional assistance in clarifying your objectives for engaging with social media. Why should I consider social media? What are my goals?
• Find help in figuring out which of the many media platforms is the right one for you.
• Learn how to create content for social media (e.g. publicise your publications and reach journalists)
• Find assistance on how social media may help you explore your career options (e.g. after a PhD or postdoc).
• Take first steps towards brushing up your personal professional online profiles.

Certificate

All participants receive a script of the course in PDF format for offline and future use so that they can work through the material offline as well as after the course. 

Notices

ECTS: 1.0. PhD students of the Life Science Zurich Graduate School have priority. External students can register to the waiting list and will be accepted if the course is not fully booked.

Dates